RightCause Reading List: Summer 2018
Looking for a few GOOD reads this summer? These purpose-driven books are the perfect addition to those sun-soaked beach days!
- Do Good: Embracing Brand Citizenship to Fuel Both Purpose & Profit by Anne Bahr Thompson - An exploration of today's changing business landscape and explanation of how to embed social consciousness into a company's DNA. Packed with examples, original data and a five-step model that highlights the new rules of business.
- WIN-WIN for the Greater Good by Bruce W. Burtch - A step-by-step guidebook on creating partnerships that will ignite your for-profit or nonprofit organization's revenue, reputation and social impact while creating a greater good for society.
- Cause Marketing for Dummies by Joe Waters & Joanna MacDonald - A fun guide that shows both business owners and marketers for nonprofits how to build and sustain mutually beneficial partnerships. It covers online tools, how to identify potential partners, tips on engaging your fans, and how to model a campaign on proven successes.
- The Purpose Revolution by John Izzo & Jeff Vanderwielen - A great resource for corporate leaders to engage employees and create competitive advantage in an age of social good.
- Path to Purpose by Carolyn Butler-Madden - Though geared towards Aussie audiences, this quick read offers great tips for using cause marketing to build a more meaningful and profitable brand.
Have a favorite purposeful read we didn't list? Leave your suggestions in the comments below. Happy reading, everyone!
Ready to profit with purpose? RightCause offers consulting services, educational resources and operational guides for purpose discovery, cause marketing campaigns, events and fundraising. Learn more at rightcauseconsulting.com or email kwright@rightcauseconsulting.com to get started!