RightCause Founder, Katie Wright, connects with conference keynote speaker and Ben & Jerry’s BOD-Emeritus member, Jeff Furman. Famous for having written the first business plan to help Ben & Jerry secure a bank loan, Furman went on to serve … — RightCause Founder, Katie Wright, connects with conference keynote speaker and Ben & Jerry’s BOD-Emeritus member, Jeff Furman. Famous for having written the first business plan to help Ben & Jerry secure a bank loan, Furman went on to serve the Ben & Jerry's corporate board for almost 40 years, providing in house legal counsel and fostering many of the company's social initiatives. As founding member of the board, Furman played a key role in helping the company think about innovation in its social mission, such as with PartnerShops, scoop shops operated by non-profits.

RightCause had the honor of attending the 2019 Engage for Good (EFG) Conference in Chicago last month, where we had the opportunity to connect and learn from purpose powerhouses like Patagonia, Unilever and TOMS. The two-day conference was filled with targeted workshops, lectures and networking with hundreds of our social impact peers. Needless to say, you are guaranteed to leave this event inspired and motivated to do well by doing good.

The EFG Conference is also where the annual Halo Awards are presented to companies and causes with the best CSR, cause marketing, and corporate social impact initiatives. The Halo Awards are North America’s highest honor for corporate social initiatives and cause marketing campaigns, with one Gold and one Silver Halo Award presented in the following categories:

Consumer-Activated Corporate Donation Initiative
Consumer Donation/Crowdfunding Initiative
Digital Activation
Education Initiative
Employee Engagement Initiative (Group Volunteering)
Employee Engagement Initiative (Skilled Volunteering)
Environmental Initiative
Experiential Marketing Initiative
Health Initiative
Inclusion Initiative
Social Service Initiative
Social Impact Video

Congratulations!

As we continue to reflect on the #EFG2019 Conference, we want to give a shout out to this year’s Halo Award Winners and pass along their inspiring work to our readers. Congratulations to all and keep up the GOOD work!

2019 Halo Award Winners

You can view all previous Halo Award winners here. *TIP: Search by “Award Type” to find project inspiration that best relates to you!

Learn about RightCause and cause marketing: LISTEN, WATCH, READ

Ready to profit with purpose? RightCause offers consulting services, educational resources and operational guides for corporate purpose discovery, cause marketing campaigns, events and fundraising. Learn more at rightcauseconsulting.com or email kwright@rightcauseconsulting.com to get started!